Difference between International, multinational, global and transnational companies

   This may be a very clear topic for many business students and professionals yet lots are still finding it difficult to differentiate between each, I found these definitions online, hope they'd be useful.

- International companies are importers and exporters, they have no investment outside of their home country.

- Multinational companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market.

- Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. Emphasis on volume, cost management and efficiency.

- Transnational companies are much more complex organizations. They have invested in foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market

Source:

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